Leveraging performance marketing and data to scale and drive investability.

Amazon claims

35% or more

of its total sales are generated from data-driven insights.

Source – unific.com

Performance Engine Mechanics

DigiVest’s Performance Engine offers a turn-key solution that provides you with the same level of partnership and eCommerce solutions as big enterprise but at a fraction of the cost. Our aim is to remove the complexity of scaling with an end-to-end system that is an eCommerce growth game-changer.

Whilst new markets mean new strategies, more data, different campaigns and financial models, we maintain the simplicity of our system so that every new market soon becomes a familiar approach for the Founder.

We customise a J-curve entry for every market, the more markets, the more data, the more we can fast track familiar success metrics

The DigiVest Growth Lifecycle - At A Glance

Engineer

Our invite only Pilot program starts with best practice assessments and partner workshops that provide you with a Growth Roadmap Pack, including a preliminary Brand Strategy before moving into build. If either party decides not to proceed you still receive a complete copy of your Roadmap Pack.

Test

Once set-up is complete, we start driving revenue with our SITG model focusing on validating Brand Strategy assumptions, testing content and channels, and iterating to identify key growth levers for your brand.

Accelerate

With a laser sharp focus on performance data to grow the eCommerce valuation levers that matter. Our Performance Team ramp traffic, conversion and repeat customers. While our Strategy Team partners with our Founders to identify new opportunities whether it’s messaging, product development or new offers.

Fuel

Our Growth Team works with our Founders to scale their business through brand, market and/or global expansion, leveraging eCommerce valuation metrics to underpin every decision. Identifying when to access additional funding to inject critical capital to support growth and align with their exit goals.

Engineer

Test

Accelerate

Fuel

"DigiVest adds marketing Founders and small businesses could never afford. They’ve helped us to realise more ambitious goals and valuations than we could ever achieve on our own."

Founder Post Pilot

Pilot Fees: Enterprise Solutions at SME Prices

Our SITG model is designed so Founders can avoid getting stuck in the “eCommerce mud” of increasing ad, tech, trader data and strategy cost. Instead of a typical agency model that uses a combination of marked up delivery costs, monthly retainers and percentage of media spend fees, we minimise Founder spend by sharing in the risk and co-building your business.

Solid long term partnerships where one partner works for free is unrealistic, by the same token, taking advantage of a high potential, unrealised brand (entity) and expecting a long term partnership is equally unrealistic.

Our system operates at a fee structure that far outways the value and focus making our partner highly investable at speed.

Given our interest in high potential underperforming companies, we generally don’t look for equity until the valuation is proven and any capital needs are fairer for the Founder. Instead, we seek to increase this valuation and scale our partners in a Pilot program.

Pilot Fees: Enterprise solutions at SME Prices

IN-HOUSE
(HIGH RISK LOW RETURN)
AGENCY
(HIGH RISK LOW RETURN)
DIGIVEST
(LOW RISK HIGH RETURN)
Fixed costs =
Retainer =
15 skilled executors at kick off
A-Player skilled executors = $15-30k per month
1-10% Account Manager time
Proven model to scale
B-Player = $5-15k (cannot get you there)
One to three skilled executors
Access to Capital injected at opportune times.
C-Player $3-5k
1-5% media expert time
One key point of contact / collabrative partnership
Diminishing returns the more you push
More media spend, more money made
Increase eCommerce valuation and minimise dilution
Online channels cap, risk accelerates faster
No skin in the game
Your own data dashboards
Domestically smart, rarely translates to Global success
No valuation, capital, globalisation focus
Repeatable localisation and foreign market entry
IN-HOUSE
(HIGH RISK LOW RETURN)
Fixed costs =
A-Player skilled executors = $15-30k per month
B-Player = $5-15k (cannot get you there)
C-Player $3-5k
Diminishing returns the more you push
Online channels cap, risk accelerates faster
Domestically smart, rarely translates to Global success.
AGENCY
(HIGH RISK LOW RETURN)
Retainer =
1-10% Account Manager time
One to three skilled executors
1-5% media expert time
More media spend, more money made
No skin in the game
No valuation, capital, globalisation focus
DIGI_VEST
(LOW RISK HIGH RETURN)
15 skilled executors at kick off.
Proven model to scale
Access to Capital injected at opportune times.
One key point of contact / collabrative partnership
Increase eCommerce valuation and minimise dilution
Founder Education and support
Repeatable localisation and foreign market entry

How Do We Do This?

We commence with a flat fee (pre capital) structure that will cease after a few quarters.

We do not implement any mark-up on delivery costs. Throughout our partnership, we only charge a low percentage of what it costs us for development or production. We significantly subsidise this flat fee to provide a level of service and support at an unmatchable cost. This allows cash flow to be injected into the areas that will drive revenue and long term investability.

Once we complete Engineer stage of our Pilot program, we keep costs low with our SITG model. We don’t charge any monthly retainer or percentage of media fees, just a commission on revenue, as we don’t think our Founders should have to pay for our execution unless they deliver sales.

Our main interest is in securing a piece of any exit you may make which in turn incentivises any of our high-performance team that is allocated.

No Founder wants to give away a part of what they build, especially at a low valuation. Yet it’s unrealistic to think a Founder can do the job of the team required to scale. To let someone earn the right to a piece of their business based on revenue milestones offers a much fairer shot at growth without giving away too much, too soon.

Learn more about eCommerce valuation in our guide ‘ The Real Success Metrics of eCommerce ’

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