As a qualified ACA Chartered Accountant, Karmen made the leap from the Financial Controller of a global advertising agency to follow her passion for startups. She has a strong focus on the management and growth of brands within the Wellness space. With experience working in London, Amsterdam and Singapore; she has a unique knowledge of both Western and APAC markets. As the Investment Manager, her role is to principally manage the overall eCommerce Investment working across strategy, execution, growth forecasting, eCommerce valuation and operational needs.

Marcus has over 15 years of experience in Digital and 20 years in Marketing. Having 3 startups under his belt, as well as running his own Digital Marketing Agency, Marcus has the ability to understand what it takes to build a business from the ground up, whilst also having a detailed knowledge of digital marketing and eCommerce growth marketing strategies. He has been instrumental in the processes that make scaling digitally unique, which makes him the perfect person to supporting the founding partners in their eCommerce life cycle journey.

Alice is a strategic and creative marketing professional with over 9 years of experience, specialising in the health and beauty industry. She’s delivered award-winning marketing and event strategies for the top global PR agency, Edelman, and for the last four years has been running her own agency in London. Working closely with in-house marketing teams, Alice’s ambition is to create supercharged, creative, and revenue-impacting strategies that rapidly scale e-commerce companies' investability.