We assist CEO’s scale exponentially, often with online sales fueling other parts of their business, such as R&D, product development, logistics, supply, resourcing and valuation.
To build an unfair advantage requires precise execution. Our team craves hard metrics like ROI, conversion rates, profit and global online return on ad spend. Each daily investment dashboard is set up and online vanity metrics are avoided.
Hard metrics are secured via any number of performance channels, technologies, and often vary per market.
Each CEO we partner with is afforded a specialist eCommerce ‘bolt on’ team to nail these hard metrics: data scientists, media strategists, performance channel and performance capital experts. We don’t just invest and hope.
It’s our team that kick starts online acceleration. We care little for heavy early investing, board seats and snaffling shareholders voting rights.
Quite simply our #1 driver is creating eCommerce-business architecture that fuels scale. Without that there is nothing much for anyone to invest in.
Our CEO’s journey to eCommerce Scale
We evaluate thousands of businesses (with over 300 data points) across 6 key eCommerce success foundations (F6). Our F6 model assists in identifying potential investments that have the propensity to scale significantly with our partnership.
Once a business qualifies through the rigorous process, we enter a pilot validation period. The pilot allows both parties to test and trial the partnership and the business model in readiness for significant scale.