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eCommerce-business architecture is what makes us a non-traditional investment company.

We seek to deliver an ‘unfair CEO advantage’.

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We assist CEO’s scale exponentially, often with online sales fueling other parts of their business, such as R&D, product development, logistics, supply, resourcing and valuation.

To build an unfair advantage requires precise execution. Our team craves hard metrics like ROI, conversion rates, profit and global online return on ad spend. Each daily investment dashboard is set up and online vanity metrics are avoided.

Hard metrics are secured via any number of performance channels, technologies, and often vary per market.

Each CEO we partner with is afforded a specialist eCommerce ‘bolt on’ team to nail these hard metrics: data scientists, media strategists, performance channel and performance capital experts. We don’t just invest and hope.

It’s our team that kick starts online acceleration. We care little for heavy early investing, board seats and snaffling shareholders voting rights.

Quite simply our #1 driver is creating eCommerce-business architecture that fuels scale. Without that there is nothing much for anyone to invest in.

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Our qualification process for selecting eCommerce Partners

Statistics for October 2017

Companies Evaluated

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Companies Qualified Data

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Modeling Monetisation

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CEO Meet: Investment Committee

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eCommerce Growth Strategy & Sprint

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Go Live

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Our CEO’s journey to eCommerce Scale

Discover Investments

We evaluate thousands of businesses (with over 300 data points) across 6 key eCommerce success foundations (F6). Our F6 model assists in identifying potential investments that have the propensity to scale significantly with our partnership.

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Pilot Validation

Once a business qualifies through the rigorous process, we enter a pilot validation period. The pilot allows both parties to test and trial the partnership and the business model in readiness for significant scale.

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Scale / Growth

Scaling online is an incredibly complex process. In scale, we solidify the partnership and accelerate growth with a validated business model.

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eCommerce led investing, founded by data

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To assess your eCommerce potential

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To assess our collective eCommerce potential

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Data shows us what’s broken

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Data shows us what works

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Saturation data points drive an efficient ROI

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We discover your eCommerce formula

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Data leads us to scale your eCommerce business