Home

eCommerce-business architecture is what makes us a non-traditional investment company.

We seek to deliver an ‘unfair CEO advantage’.

To build an unfair (eCommerce scale) advantage requires more than just capital, or great products. eCommerce success is data and capital driven, but needs the right people (expertise) to navigate in partnership with a CEO (company we invest with).

Each CEO we partner with is afforded a specialist eCommerce ‘bolt on’ team: data scientists, media strategists, performance channel and performance capital experts. We don’t just invest and hope.

This team uses data/metrics to support scale.

Hard metrics like ROI, conversion rates, profit and global online return on ad spend. Each daily investment dashboard is set up and online vanity metrics are avoided.

Hard metrics are secured via any number of performance channels, technologies, and often vary per market. (See our ‘house’ that we use as a tool to explain in our first CEO meets of  “How we do what we do”).

Historically investing in a company- the capital alone- would create an unfair advantage. With regards to eCommerce success its less about just investing, instead, investing in what works. The combination of data, technology, advertising costs, necessitate this new approach.

Realising this unfair advantage, allows CEO’s scale exponentially, often with online sales fueling other parts of their business, such as R&D, product development, logistics, supply, resourcing and valuation.

Quite simply our #1 driver is creating eCommerce-business architecture that fuels scale. Without that there is nothing much for anyone to invest in.

It’s our team that in effect kick start a CEO’s global online acceleration.

READ MORE

Our qualification process for selecting eCommerce Partners

Latest Statistics (October 2017)

Companies Evaluated

MORE

Companies Qualified Data

MORE

Modeling Monetisation

MORE

CEO Meet: Investment Committee

MORE

eCommerce Growth Strategy & Sprint

MORE

Go Live

MORE

Our CEO’s journey to eCommerce Scale

eCommerce rapid growth is more complex that traditional retail or whole sale company scaling, but generally creates far bigger effeciencies and profit.

Discover Investments

We evaluate thousands of businesses (with over 300 data points) across 6 key eCommerce success foundations (F6). Our F6 model assists in identifying potential investments that have the propensity to scale significantly with our partnership.

FIND OUT MORE

Pilot Validation

Once a business qualifies through the rigorous process, we enter a pilot validation period. The pilot allows both parties to test and trial the partnership and the business model in readiness for significant scale.

FIND OUT MORE

Scale / Growth

Scaling online is an incredibly complex process. In scale, we solidify the partnership and accelerate growth with a validated business model.

FIND OUT MORE

eCommerce led investing, founded by data

We drive exponential returns relying on the data to understand what works, what doesn’t, test, learn, spend, cease, profit, grow.
1

To assess your eCommerce potential

2

To assess our collective eCommerce potential

3

Data shows us what’s broken

4

Data shows us what works

5

Saturation data points drive an efficient ROI

6

We discover your eCommerce formula

7

Data leads us to scale your eCommerce business

CEO REFERENCE & PRIVACY POLICY